Privacy Policy - Straight talk about Internet privacy

SuperMedia LLC ("SuperMedia") respects your right to privacy, and we want you to be aware of how we collect and handle information on each website and mobile application covered by this policy.

This Privacy Policy applies only to the user privacy of the www.superpages.com, www.localsearch.com, www.superguarantee.com, www.directorystore.com, www.everycarlisted.com, Freegrader.com, www.m.superpages.com, www.wap.superpages.com and www.m.everycarlisted.com websites and Superpages^SM mobile applications (each, "This Website", as applicable). It does not apply to the offline activities of SuperMedia LLC or any of its affiliates.

Privacy Policy Effective Date / Updates

This Privacy Policy is effective as of June 23, 2011.Our business changes constantly. Our Privacy Policy will change also, and information collected through This Website is subject to the Privacy Policy in effect at the time the information is collected (unless you consent otherwise as to information related to you). You are advised to check this web page (or such other page accessible by clicking on the Privacy Policy link in the footer of This Website) frequently to see recent changes. SuperMedia will notify users of any changes to this Privacy Policy by posting the version of the Privacy Policy containing such changes on this web page (or such other page accessible by clicking on the Privacy Policy link in the footer of This Website).

Information SuperMedia Collects

What information does This Website gather?

When you visit This Website, SuperMedia may collect the following types of information:

• Personally Identifiable Information You Knowingly Provide
• Information SuperMedia Collects Automatically
• Non-Personally Identifiable Information You Knowingly Provide

Personally Identifiable Information You Knowingly Provide. SuperMedia collects personally identifiable information that you knowingly provide to us. For example, SuperMedia may ask you to provide personally identifiable contact information (such as name, address, e-mail address and telephone number). If you purchase a product or service, SuperMedia may ask you to provide additional information such as your credit card information. If you register for the SuperGuarantee® Program, SuperMedia will ask you to provide additional information about any service appointment you register and may track your searches and any registrations, claims and ratings/reviews you file on This Website. If you file a claim under the SuperGuarantee® Program or apply for the Superpages LocalServe® Program, SuperMedia may ask you to provide additional information such as your Social Security number. If you request information relating to the sale or purchase of a vehicle on This Website, we may ask you to provide personally identifiable contact information and information relating to the vehicle. Finally, in some cases (for example, if you register with us or sign-in on This Website or purchase a product or service) SuperMedia may also ask you to provide other information such as a personal ID, password, security question and answer, and birthday.

If you choose to use an available referral service on This Website (e.g., to send a postcard, listing, page link, contest invitation, etc.), we will ask for certain personal information from the recipient (e.g., the recipient's name, e-mail address, mobile telephone number) and your name and e-mail address. SuperMedia uses the personally identifiable referral information you provide to facilitate this communication on a one-time basis, and may also store and use such personally identifiable information for analysis purposes (e.g., tracking the success of the referral feature).

You are responsible for the accuracy and completeness of all personally identifiable information that you knowingly provide.

Information Automatically Collected. In addition, as you (and other users) browse This Website, our web servers, and non “SuperMedia Family” companies with which SuperMedia has an agreement may, automatically collect and track certain information about such visits, usually through the use of browser cookies, JavaScript files and tagging, web address tracking codes, file impression counts, "web beacons", and the analysis of http headers (“Tracking Methods”). These Tracking Methods provide information such as the user's IP address, the user's domain name, the user's browser type, the user's user agent, how many users visit This Website, which pages the user visits and for how long, the date and time the user accesses This Website, the Internet address of the site from which the user directly linked to This Website and the links on This Website on which the user clicks. In addition, SuperMedia may collect certain search parameters relating to searches conducted by the user which are not entered by the user.

Non-Personally Identifiable Information You Knowingly Provide. In some cases, we may also collect non-personally identifiable information that you provide, such as search parameters in connection with a search you conduct through This Website, ratings and reviews, and zip code.

To improve the services we can offer you, we may decide to expand This Website's capabilities for obtaining information about users in the future. We will update this Privacy Policy as our practices change to ensure that you are aware of developments in this area.

How does SuperMedia use information collected on This Website?

Specific Purpose. When users supply personally identifiable information about themselves for a specific purpose (for example, to register to use a feature on This Website, to purchase a product or service, to obtain a free listing, to register for a program or to use a feature of a program, to receive information, or to apply for a job), we may use such information for such purpose.

Similar to Information Collected in Traditional Non-Electronic Manner. We also may use personally identifiable information users provide as we would use the same information obtained in a traditional non-electronic manner. For example, we may use such personally identifiable information to assess your credit rating, to publish your name, address, and phone number in our directories (unless you have requested a non-published number), to contact you in connection with a program you are participating in, user reviews and/or to evaluate your service needs, and to contact you regarding additional services you may find useful. When users provide personally identifiable information in connection with a feature on This Website, we may also use such personally identifiable information in connection with the operation of such feature. (For example, if you register to use the personalized directory service, we may use the personally identifiable information you provide to provide you with a more personalized and useful service, and if you create a review of a business on This Website, we may publish your initials, city and state in connection with such review.) When users provide personally identifiable information in connection with a contest, sweepstakes or other promotion that we may run on This Website, we may use such information to administer such contest, sweepstakes or promotion and to notify winners.

Communicate with You. We may also use personally identifiable information you provide or that is automatically collected to communicate with you (e.g., to send you e-mails) and to otherwise serve you. For example, we may use your name and e-mail address to send you e-mails to (a) provide information regarding our company, marketing information about our products and services or the products and services of other companies, and newsletters, (b) conduct online surveys, (c) confirm your registration on This Website, a service registration, or orders placed online and (d) otherwise communicate with you. However, you may request not to receive (i.e., "opt-out" of receiving) commercial e-mail messages (the primary purpose of which is the commercial advertisement or promotion of a commercial product or service) from us (on a category-by-category basis), by clicking on Update Your Email Preferences (or otherwise visiting the e-mail campaign opt-out page), and following the directions provided on the e-mail campaign opt-out page. If you have previously opted out of receiving commercial e-mail messages related to one or more categories, you may cancel your request to opt-out of (i.e., consent to receive commercial e-mail messages from us related to) such categories (on a category-by-category basis) by clicking on Update Your Email Preferences (or otherwise visiting the e-mail campaign opt-out page), and following the directions provided on the e-mail campaign opt-out page. Please note that we reserve the right to send certain types of e-mail messages that are not subject to opt-out (see information about e-mails, below) to online users, including those who have opted out of receiving commercial e-mail messages. Your personally identifiable information may also be used by non-“SuperMedia Family” companies, with which we have agreements, to provide you information about their products and services.

Protect SuperMedia’s Property or Other Rights.In addition, SuperMedia may use personally identifiable information you provide and information SuperMedia automatically collects through this website (and may combine personally identifiable information you provide with information SuperMedia automatically collects through This Website and non-personally identifiable information you knowingly provide) as it deems appropriate to protect its property or other rights (for example, to enforce any policies or contractual provisions regarding use of the "ratings and reviews" feature or the "send a listing" feature).

Improve Website and Targeted Advertising. We use information SuperMedia automatically collects through This Website to improve This Website, to monitor its performance, to make This Website easier for you and other users to use, to manage features and programs made available through This Website and to provide behavioral tracking data to non-“SuperMedia Family” companies, with which we have agreements, for the purpose of presenting you with, among other things, targeted advertising on third party websites. For example, SuperMedia may use information SuperMedia automatically collects in the ways described in the section entitled "What is a cookie and why does SuperMedia use them?", below.

Can I review and request changes to personally identifiable information that I provide through registration forms on This Website?

Create and Update Profile. If you use an available capability on This Website to register with us and create a profile, at any time after you register and create a profile, you may review and request changes to any personally identifiable information you provided through the registration form, by viewing and updating your profile within the application.

Opt-Out of Receiving Commercial E-Mail Messages. In addition, (i) you may request not to receive (i.e., "opt-out" of receiving) commercial e-mail messages from us (on a category-by category basis), by clicking on Update Your Email Preferences (or otherwise visiting the e-mail campaign opt-out page), and following the directions provided on the e-mail campaign opt-out page, and (ii) if you have previously opted out of receiving commercial e-mail messages related to one or more categories, you may cancel your request to opt-out of (i.e., consent to receive commercial e-mail messages from us related to) such categories (on a category-by-category basis) by clicking on Update Your Email Preferences (or otherwise visiting the e-mail campaign opt-out page), and following the directions provided on the e-mail campaign opt-out page. Please note that we reserve the right to send certain types of e-mail messages that are not subject to opt-out (see information about e-mails, below) to online users, including those who have opted out of receiving commercial e-mail messages.

Do you sell or provide my information collected through This Website to companies outside of the "SuperMedia Family?"

Information Provided by You. Except as otherwise disclosed in this policy, we do not sell or disclose personally identifiable information you provide to us through This Website to anyone outside of the "SuperMedia Family" unless (i) you specifically authorize it, (ii) it is to complete a transaction, service or activity that you initiated or requested, (iii) it is to provide a service on behalf of SuperMedia (for example, SuperMedia may contract with an entity outside of the "SuperMedia Family" to send e-mail messages on behalf of SuperMedia), in which case such non- "SuperMedia Family" entities are not permitted to use such information for any purpose other than to provide such service, (iv) it is to assess your credit ranking or report your failure to fulfill your payment obligations in connection with the purchase of (or application to purchase) products or services through This Website, (v) it is required by law or we believe that such action is necessary in order to conform to the edicts of the law, (vi) we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order or legal process served, (vii) we believe that disclosure is necessary to protect the safety of customers, employees or property, or (viii) SuperMedia transfers all or substantially all of its assets to another entity (in which case SuperMedia may disclose, sell and/or otherwise provide personally identifiable information to such entity). If you provide personally identifiable information to us in the context of an event SuperMedia sponsors on This Website with another company, such as a contest, or if you register on a co-sponsored section or feature of This Website, you may also be providing such personally identifiable information to the co-sponsor. When you provide your personally identifiable information to any third party, SuperMedia is not responsible for any third party's use of such personally identifiable information.

Information Automatically Collected. SuperMedia may share information it automatically collects through This Website with non-"SuperMedia Family" companies in order to assess the results of a promotion, event or third party relationship, to provide information to current or prospective customers, to complete a transaction, service, search or other activity that the user initiated or requested, to non-“SuperMedia Family” companies, with which we have agreements, to, among other things, facilitate targeted advertising on third party websites, or to otherwise enhance your online experience. For example, we may provide information SuperMedia automatically collects:

• When you link to another site from This Website.
• When you request certain information that SuperMedia obtains from a third party.
• When we host co-branded versions of This Website (or portions of This Website). Our co-branded websites may also contain clear .gif files (electronic images that allow This Website to automatically collect information about your visit to the website).

When we use third party tracking services to help us analyze automatically collected information in the aggregate to evaluate the effectiveness of This Website, the third parties performing such tracking services are not permitted to use the information for any other purpose.

We may also disclose information SuperMedia automatically collects to non-"SuperMedia Family" companies or entities if (a) it is required by law or we believe that such action is necessary in order to conform to the edicts of the law, (b) we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order or legal process served, (c) we believe that disclosure is necessary to protect the safety of customers, employees or property, or (d) SuperMedia transfers all or substantially all of its assets to another entity (in which case SuperMedia may disclose, sell and/or otherwise provide information SuperMedia automatically collects to such entity).

Please note that SuperMedia may support features and content appearing on other companies' sites that you may visit. These companies may collect information about you, but SuperMedia does not have control over the privacy practices of these companies. If you are visiting a site that indicates that it is "powered by superpages.com", or if you link to another site from This Website, you are advised to read the privacy policy of that site for its policies regarding information collection and usage.

How long do you retain my information collected through This Website?

Information that you provide to us on This Website will be retained in accordance with SuperMedia's Records Management and Retention Policy and applicable laws.

Do you accommodate links to other sites?

Yes. This Website contains links to other sites. These other sites may, among other things, allow you to bid on and/or purchase products that you initially viewed on This Website. These other sites may (or may not) be "co-branded" or "private-labeled" with (or otherwise contain) the SuperMedia name and logo, Superpages®, Superpages.com®, Localsearch.com^SM, SuperGuarantee®, Superpages™ Direct, Superpages^SM Mobile, DirectoryStore^SM, SuperTradeExchange®, BigBook®, BigYellow®, SuperYellowPages.com®, Inceptor®, or EveryCarListed.com® trademarks or other trademarks or branding of SuperMedia. You can tell if you have linked from one site to another site by looking at the URL in the browser window (or, if the link opens a new browser window, by looking at the URL found by "right-clicking" on the page in the window and selecting "properties"). If the second level domain of the URL for the page containing the link is different than the second level domain of the URL for the page to which you have linked, you have linked to a different site. For example, if you link from a page located at the URL www.thirdleveldomain.superpages.com to a page located at the URL www.superpages.secondleveldomain.com, you have linked to another website. Please note that any of SuperMedia's trademarks or service marks (e.g., Superpages®, Superpages.com®, Localsearch.com^SM, SuperGuarantee®, Superpages™ Direct, Superpages^SM Mobile, SuperTradeExchange®, DirectoryStore^SM, BigBook®, BigYellow®, SuperYellowPages.com®, Inceptor®, or EveryCarListed.com® etc.) may be included in the URL of a co-branded or private label site that is owned and operated by another company, in a location other than that occupied by the second level domain (e.g., as the third level domain). Other companies that own or operate these sites may track and/or collect information about you, but SuperMedia does not have control over the privacy practices (including, without limitation, those relating to tracking user activity, collection of user data, use of user data, and security) of these companies (although, when a user activates a link from This Website to one of these other sites, SuperMedia may pass the user's referral URL and IP address to the server hosting such other site). We are not responsible for the privacy policies or practices (including, without limitation, those related to tracking, collection, use and security) employed by other companies (or in connection with sites of other companies), and we are not responsible for the content on, or operation of, sites of other companies (including, without limitation, any transactions conducted through such sites). We are committed to safeguarding customer privacy on This Website. If you are visiting a site via a link on This Website, you are advised to read the privacy policy of such other site for its policies regarding information tracking, collection, usage and security.

SuperMedia may, however, host (or contract with third parties to host) website advertising linked to This Website (the "SuperMedia-Hosted Website Ad(s)"). If you provide personally identifiable information while visiting any SuperMedia-Hosted Website Ad, you will also be providing the personally identifiable information to the advertiser (and advertiser and/or SuperMedia may be automatically collecting information while you visit any SuperMedia-Hosted Website Ad). In addition, SuperMedia may share information which is automatically collected while you visit any SuperMedia-Hosted Website Ad with non-"SuperMedia Family" companies in order to complete a transaction that you initiated or to assess and report the results of the ad. SuperMedia is not responsible for the privacy practices employed by the advertiser. If you are visiting a SuperMedia-Hosted Website Ad via a link on This Website, you are advised to read the privacy policy of such SuperMedia-Hosted Website Ad for its policies regarding information tracking, collection, usage and security.

Does SuperMedia combine personally identifiable information provided through This Website by users of This Website with offline information about such users?

If and when SuperMedia intends to combine personally identifiable information you provide through This Website with offline information about you, this intent will be clearly stated. You will then have the ability to choose not to have that information combined.

E-Mail

Does This Website send e-mail to users of This Website?

SuperMedia may send you commercial e-mail messages (unless you have chosen to opt-out of receiving them, with some exceptions, as explained below) and non-commercial e-mail messages (which are not subject to opt-out, as explained below). For example, SuperMedia may send you e-mails to (a) conduct online surveys, (b) provide information regarding our company, information regarding our website(s), marketing information about products and services, and newsletters, and (c) confirm registrations and orders placed online and to otherwise communicate with you as a client or other user of our services. In addition, occasionally, we may use e-mail lists from third parties to promote our latest specials.

You may request not to receive (i.e., "opt-out" of receiving) commercial e-mail messages (the primary purpose of which is the commercial advertisement or promotion of a commercial product or service) from us (on a category-by-category basis), by clicking on Update Your Email Preferences (or otherwise visiting the e-mail campaign opt-out page), and following the directions provided on the e-mail campaign opt-out page. If you have previously opted out of receiving commercial e-mail messages related to one or more categories, you may cancel your request to opt-out of (i.e., consent to receive commercial e-mail messages from us related to) such categories (on a category-by-category basis) by clicking on Update Your Email Preferences (or otherwise visiting the e-mail campaign opt-out page), and following the directions provided on the e-mail campaign opt-out page. Please note that we reserve the right to send e-mails to online users, including those who have opted out of receiving commercial e-mail messages, to (a) facilitate, complete or confirm a commercial transaction the user has agreed to enter into with SuperMedia or participation in a program the user has selected; (b) provide warranty information, product recall information, or safety or security information with respect to a commercial product or service used or purchased by the user; (c) provide notification concerning a change in the terms or features of, notification of a change in the user's standing or status with respect to, or at regular periodic intervals, account balance information or other type of account statement with respect to, a subscription, membership, account or comparable ongoing commercial relationship involving the ongoing purchase or use by the user of products or services offered by SuperMedia; (d) provide information directly related to an employment relationship or related benefit plan in which the user is currently involved, participating or enrolled, (e) deliver goods or services that the user is entitled to receive under the terms of a transaction that the user has previously agreed to enter into with SuperMedia, (f) communicate other non-commercial e-mail messages, and (g) communicate commercial e-mail messages that the user consents to receiving.

If you are visiting a site via a link on This Website, you are advised to read the privacy policy of that other site for its policies regarding e-mail. (See section entitled "Do you accommodate links to other sites?", above)

Online Advertising

What is SuperMedia's position regarding online advertising and third party ad servers?

SuperMedia may place its own advertisements, and/or accept advertisements from third parties that serve advertising, on This Website. SuperMedia may use its own Tracking Methods or Tracking Methods provided by such third parties in the pages containing the ad(s) that SuperMedia sends to your browser. These Tracking Methods allow SuperMedia and/or the third parties to automatically collect information (e.g., usage pattern information) about your visit to This Website.

As an online advertiser, SuperMedia may use information derived from its Tracking Methods or supplied from third party companies in several ways, such as to:

• Evaluate and prioritize site selection when developing online media plan
• Geographically target advertising
• Deliver product and pricing advertising/information applicable to the customers' state
• Gauge the effectiveness of our online advertising

Security

What security measures are in place to restrict access to personally identifiable information?

SuperMedia is committed to protecting your personally identifiable information that you provide through This Website. This Website is protected with a variety of security measures such as change control procedures and physical access controls (and passwords, as applicable). We also implement other control mechanisms in an effort to help protect personally identifiable information that you provide through This Website from being lost, misused or altered inappropriately.

This Website supports 128 bit Secure Socket Layer (SSL) encryption to transmit certain information (e.g., credit card information provided by the user and social security numbers provided by the user). SSL is a transport level technology for authentication and data encryption between a web server and a web browser. SSL sends data over the "socket", which is a secure channel at the connection layer.

Cookies

What is a cookie and why does SuperMedia use them?

A cookie is a small data string our server writes to your hard drive that contains your unique User ID for This Website. Cookies help us to identify new and returning users to This Website, analyze click-stream data, and track historical activity on This Website, which allows us to give you a more personalized, useful experience on This Website. Cookies may be placed by us, by a third-party that provides services to us, or a non-“SuperMedia Family” company, with which we have an agreement.

Cookies help SuperMedia to enhance the user's online experience and can be used to:

• deliver the appropriate geographic message
• manage frequency of ad exposure; avoid over delivery of the same message
• tailor an advertisement or other content to better match your interests and preferences
• ensure that you see the correct products and pricing applicable to the state in which you live
• keep track of your order as you order services
• understand advertising effectiveness
• manage features and programs made available through This Website
• collect anonymous traffic data

A cookie cannot be used to access or otherwise compromise the data on your hard drive. However, customers are free to delete website cookies. Most internet browsers enable you to erase cookies from your computer hard drive, block all cookies, or receive a warning before a cookie is stored.

You can choose to change your browser settings to disable cookies if you do not want us to establish and maintain a unique User ID. Please be aware that cookies may be required to complete certain functions on This Website, such as ordering products or services, and, also in connection with personalized sections of This website, for example My Superpages. To disable cookies, see "Setting Cookie Preferences", below.  To opt-out of the placement of behavioral tracking cookies, see “How to Opt-out of Behavior Tracking Cookies” below.

However, you need to understand that some websites/ad serving companies have the ability to reestablish your history even after cookie deletion, if you reenter the same site on another occasion, or some other site tracked by the ad serving company/network, and specifically provide personal data.

Deletion of cookies alone does not prevent ad serving companies from reestablishing history on a user. The user must either continue to decline cookies each time it reenters the site to keep the tracking severed, if desired, or opt-out. When you opt-out, your unique user ID cookie is erased and you are reassigned an anonymous, non-id cookie. This new cookie tells websites that you have opted out and they will then know not to attempt to assign other cookies to you in the future. Opt-out cookies do not contain a unique user ID number therefore websites are not able to identify your computer uniquely.

Users who choose to continually delete cookies and not opt out can have their browser advise them each time a website attempts to send a cookie to your system. At that time, you can choose to either Accept or Cancel a cookie. Users who choose to "opt out" after deleting cookies will receive an anonymous/non personally identifiable cookie.

Here is How to Set Your Cookie Preferences:

• Microsoft Internet Explorer 5+, 6, 7: From the menu, select Tools and click on Internet Options. Click on the Privacy tab. Click on Default, it should set to "Medium"
• Mozilla Firefox: From the menu, select Tools and click on Options. Click the Privacy panel. Under Cookies, click check box 'Accept cookies from sites' and 'Accept third-party cookies' check box
• Netscape 9: From the menu, select Tools and click on Options. Click the Privacy panel and then click on the Cookies label. Click on check box, 'Select cookies from the site'
• MAC Safari: From menu, click on Safari, select 'Preference'. Click on 'Security'. From 'Accept cookies: click on radio button 'Only from sites you navigate to'
• MAC Firefox: From menu, click on Firefox, select 'Preference'. Click on 'Privacy'. Under 'Cookies', click check box 'Accept cookies from sites'
• Other Browsers: Contact the manufacturer of the browser for information

How to Opt-out of Behavioral Tracking Cookies:

We contract with non-“SuperMedia Family” companies, with which we have agreements, which use cookies to collect information when you visit This Website. This non-personally identifiable information, collected through cookies, is typically used by third party advertising networks to serve you with advertisements while on third party sites and other forms of media, and those advertisements are tailored to meet your preferences and likely interests.
If you do not wish to participate in this activity, please [click here – http://www.networkadvertising.org] and follow the simple opt-out process.

Children's Privacy

Does SuperMedia knowingly collect personal information from children through This Website?

SuperMedia does not knowingly collect personal information from children through This Website. SuperMedia does not request that users provide any personal information through any area of This Website that is directed towards children. SuperMedia may, however, automatically collect certain information regarding users' visits to This Website (for example, the user's IP address, the user's domain name, the user's user agent, which pages the user visits and for how long, the date and time the user accessed This Website and the referral URL) including areas of This Website, if any, that are directed towards children. (See Section entitled "Information SuperMedia Collects".)

We cannot always determine the age of persons who access and use This Website. If a child visits This Website or provides us with the child's information, we encourage the parent or guardian of the child to Contact Us to have such information deleted. This Website, and any site to which users may link from This Website, may contain content provided by advertisers or other third parties that may not be suitable for children. SuperMedia asks parents or legal guardians to assist SuperMedia by supervising any activities of children at This Website.

Contact Information

Who do I contact if I am concerned, or have questions, about my privacy related to This Website?

• Please visit Contact Us